Mile High Club

I know what you’re thinking. Well, it’s nothing like that all.  Actually Pretzel Pete has been enjoying a coming out party of sorts during the past number of months as a featured snack on American Airlines.  As you can imagine,…

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Pretzel Pete – Making a Name for Ourselves!

One of the challenges of being a small food company is just trying to create some noise and find a way to stand out among all of the thousands of other food brands.  We know our products are outstanding –…

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Our New Home…….

It took months.  And months.  Hand-wringing.  More hand-wringing.  But, we finally did it!  This past December we moved into a new, much larger facility that allows us, for the first-time, to begin manufacturing ourselves.  The decision was wrenching.  Could we…

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Meet our new Quality Control Manager!

  As Pretzel Pete continues to transition into its own manufacturing environment, we are taking steps to take over important functions that have historically been provided by our third party co-manufacturers.  One such function is that of Quality Control.  In…

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Manufacturing Decisions!

One of the little secrets about the food business is that many food companies do not actually produce their own products.  Most consumers would be surprised that even some of the largest food brands are produced by factories not owned…

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Mini Twists – starting to sneak into stores!

We are now into Month #4 of selling the Mini Twists and finally the first bags are slowly starting to appear on shelves in some select stores.  A reality of being a smaller-sized supplier is that we have zero leverage…

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The GMO debate – take 2 – food companies scrambling!

Last week Congress did not support legislation to create federal guidelines on the labeling of GMO’s in food products.  This means that all food companies now must deal with the potential of each state creating its own labeling requirements (led…

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The “Evolving” Food Market

  The widely respected global consulting firm, Deloitte, recently published a report entitled “Capitalizing on the shifting consumer food value equation” which provided a great number of insights for us in the food industry. Among other tools, they surveyed 5,000…

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Hitting the Stores!

  Now that we have our new product, the next – and toughest – trick is to get them into stores. This is one of the biggest challenges for smaller companies like Pretzel Pete and one of the biggest mysteries…

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Better-for-you-snacking should be within reach of ALL consumers!

  It is a well-known fact that we have a large number of people in this country trying to survive on very low incomes. I recently saw a statistic that 40% of America’s families are trying to survive on less…

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Mini Twists – a great “Better-For-You” snack!

At Pretzel Pete we are very proud of our new Mini Twist product which is slated to debut on the national market in early 2016. Not only have we made a delicious yet affordable snack come to life, but also…

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Sneak Preview Announcement – New Items for 2016!

We are very excited to announce that the new Pretzel Pete products are ready to be unveiled. Drum roll please……………… Pretzel Pete Mini Twists! These are the traditional mini pretzels but offered in three great new flavors:   Smoky Barbecue, Salted…

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New product launch — getting close!

  Sometimes (always?) things simply take longer expected. I look back with some level of embarrassment on how long it has been since we promised information on our new products. But reality intervened!   The process of finalizing new formulas…

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Decisions, Decisions!

  One of the most well-documented “failures” in the consumer business world is that of new product launches. Each new product launch brings with it a sense of hope and excitement somewhat akin to the birth of baby into a…

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Trade Shows: A Necessary (but fun!) Evil! Part 2

This week we are busy preparing for the Fancy Food Show in New York. For those that have not had the opportunity to visit a Fancy Food Show, they are held twice each year – January in San Francisco and…

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Redefining Snacking – how do pretzels fit?

There is a great deal of attention being paid to the surge in snacking here in the U.S. Clearly, we are snacking more often and increasingly using snacks in lieu of the traditional sit down meals. Say goodbye to “3…

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Trade Shows: A Necessary (but fun!) Evil! Part 1

I am often asked “how did you find your customers – especially when you were a new company?” This question was especially pertinent to me because I was far from an industry insider when I started over twenty years ago.…

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GMO’s: Raging Debate and Search for our Solution

During the past few years the subject of GMO’s (Genetically Modified Organisms) has become a hotly debated topic within U.S. consumer and trade groups. Are there harmful effects of using raw ingredients that have been genetically modified? Or, are the…

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Who Is, What Is Pretzel Pete?

Good products stand for something.   It could be something as simple as it “tastes great.” It could be an association with a health claim (Gluten Free, Low Carb), a social stance (Free Range, Fair Trade), or even an environmental concern;…

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The First Step in the Journey (and playing to an empty room!)

  Playing to an empty room is an entertainer’s nightmare. Luckily I’m not a comedian but starting a blog, any blog, from scratch is much like playing to an empty room – especially for small business owners like me. The…

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