Small Batch.
Big Flavor.

At Pretzel Pete, we make extraordinary pretzels rooted in Pennsylvania, the pretzel capital of the USA. We specialize in innovative, value-added pretzels including seasoned pretzels, filled pretzels, and our ground-breaking Topzels pretzel bits. We are not a corporate industrial bakery. We are a hands-on, family-owned bakery built on craftsmanship, innovation, and bold flavor.

Our Story

It Started With Old-World Baking

Karl Brown and our Pretzel Pete bakers grew up in Pennsylvania, where old-world baking traditions were built and pretzels became a way of life more than 100 years ago. Pretzel Pete carries those same traditions and adherence to old-world baking standards into the bakery today. It has grown into a family-owned brand loved around the world.

Great Pretzels Start With Great Baking

Old-world baking is the foundation. Our flavor-soaking process is what makes every bite unforgettable.

The Other Guys Spray it On

Seasoning only adheres to the surface. It is a cheaper process, but the flavor does not soak in, and you can taste the difference.

Pretzel Pete Soaks It In

After our pretzels are baked the old-world way, we infuse them with bold, craveable flavor so every bite is full of deliciousness.

Real People.
Really Good Pretzels.

Karl Brown – Founder, Pretzel Pete
“I started Pretzel Pete because I believe great pretzels begin with great baking. Growing up in Pennsylvania showed me what good pretzels should be. Today, we still honor those traditions and still bring bold flavor to every bite.”

A Small Company.
A Great Team.

Real people. Real pretzels. And a shared passion for making snacks that bring a little more happiness to every day. From baking and packing to sales, service, and everything in between, our team takes pride in the quality of every product we make.